Dear friends in Sweden,
Our campaign calling for worker safety in Bangladesh has really taken off. In less than 72 hours, more than 800,000 of us have signed, and companies are feeling the heat!
But there’s one small problem: Sweden’s leading financial newspaper Dagens Industri has just refused to run our full-page ad calling on H&M to sign a strong worker safety pact, on the grounds that they were too personally targeted at CEO Karl-Johan Persson. Here’s the rejected ad: